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Analytical Marketing Specialist

Analytical Marketing Specialist Job Position

DESCRIPTION

Upavim Crafts and its sister website, Alternatives Global Marketplace, are a fair trade organization with their US headquarters in Fort Collins, CO. We retail and wholesale handmade goods. Our mission is to support the women of La Esperanza and artisans from around the world in their fight for better economic, healthcare and educational opportunities for themselves, their families and their community.

We are looking for a highly motivated, creative but analytical individual who will help optimize our marketing strategy.  This position is responsible for all marketing channels with support from a marketing intern and other staff.   The ideal candidate is interested and skilled in marketing, SEM/PPC paid channels, email marketing, social media, copywriting, graphic design and other ecommerce tasks. 

This is a part-time position. 15-25 hours per week. This position is based at our office in Timnath, CO (East-side of Fort Collins) with the opportunity to work remotely on occasion.  

RESPONSIBILITIES

  • Oversee marketing channels and work with a team to implement successful SEM/PPC, Email Marketing,  and Social Media Marketing strategies.
  • Expertly navigate digital platforms (Google Ads, Bing and Programmatic platforms) to build and optimize campaigns.
  • Day-to-day monitoring, management, optimization, and development of all campaigns
  • Develop content and work with a creative team to drive new content ideas using targeted key works and SEM/PPC best practices.
  • Stay on top of market and industry trends to develop and source new opportunities for channel growth.
  • Maintain required social media strategy and campaigns.
  • Create electronic newsletters and work to implement segmentation and A/B testing using data.
  • Manage the team to create graphics and captions for social media, website, newsletters, and print materials.
  • Manage a team to respond to user inquiries on social media channels.
  • Manage the creative content for the blog through graphics, copy, and content collaboration.
  • Manage team to schedule, plan, and prepare product photo shoots.
  • Carrying out other duties as needed in a small business such as order fulfillment, customer service, inventory management, etc on occasion.

QUALIFICATIONS

  • Bachelor’s degree or obtaining in Marketing, Communications or related field is a plus.
  • Experience directly managing and optimizing paid campaigns.
  • Excellent analytical skills.
  • Exceptional attention to detail.
  • Graphic Designs with Canva skills required.
  • Knowledge of and experience with Microsoft Office including Excel.
  • Self-starter with a strong work ethic.
  • Motivated, professional and flexible with the ability to react quickly when the need arises.
  • Excellent problem solving and time management skills managing multiple deadlines.
  • Proficiency to operate independently.
  • Enthusiasm and passion for fair trade.
  • Fluency in Spanish is a plus.

For more information visit www.upavimcrafts.org and www.alternativesglobalmarketplace.com

Email resume and cover letter to alisa@upavim.org

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